Why Digital Marketing is important for my Business?

digital marketing agency in mumbai

If your company/business wants to generate quality leads or acquire new customers!

This post is for you!

365 Digital Marketing is a digital marketing agency in Mumbai with over 21 years of expertise in lead generation and various types of digital marketing services.

Before we can understand how digital marketing can be effectively used for growing your business! 

What is Digital Marketing?

It is simply the promotion of your brand, products, and services online channels such as website, social media, advertisement campaigns, email marketing, content marketing, and many more.

First, let us have a look at some important statistics.

 

  • The digital marketing industry is expected to grow at a compound annual growth rate of 13.6% for the next decade, growing from $366 billion in 2023 to a whopping $1.3 trillion by 2033. 

Today in the era of digitalization, it is very important for companies to stay ahead of the competition.

As a digital marketing agency in Mumbai, we bring along with us 25-plus years of experience in digital marketing.

With digital marketing, your business can:

  • generate quality leads
  • reach your target audiences
  • Increase brand awareness
  • More customer satisfaction
  • Stay connected with your target audiences
  • Overall brand reputation management

As quoted by Forbes on digital marketing:

 Digital marketing accounts for 56% of total marketing spend and the industry as a whole is expected to reach over $786 billion by 2026.

How to generate quality Leads?

Generating leads is the most challenging marketing activity for any business.

We are among the few digital marketing companies in Mumbai that offer a 360-degree approach.

With experts over 25 years of experience in digital marketing, we ensure the right strategy is planned and executed for your business.

In the era of Mobile mobile-first strategy, we apply different types of mobile marketing strategies for generating qualified leads. 

Now let us understand the global scenario of our digital marketing industry:

As per reports from Hostinger India:

The digital marketing industry is expected to grow at a compound annual growth rate of 13.6% for the next decade, growing from $366 billion in 2023 to a whopping $1.3 trillion by 2033.

Is Digital Marketing better than Traditional Marketing!

The question often asked by my clients is the advantages of digital marketing over traditional marketing. Let us explain this by way of an infographic:

mumbai digital marketing agency

Ok, So as per the above infographic it is pretty clear the advantages offered by digital marketing vs traditional marketing.

As an digital marketer the strategy will vary as per the goals of clients.

In some cases it may be ideal to have a blend of the digital and traditional marketing.

Another vital statistics from Hostinger India sourced from Market.us:

Forecasted digital marketing size

As per the statistics and data provided by market.us, the market size reached $366.1 billion. It is expected to grow at a CAGR i.e. compound annual Growth Rate of 13.5%. 

In the year 2033, it is expected to reach $1310.30 billion.

So it is rightly advised to have a structured digital marketing presence for the survival and growth of your business.

With the vibrant services of 365 digital marketing – (a digital marketing agency in Mumbai), we help you to plan, strategize, implement, and measure your digital marketing plans.

We as a digital marketing company in Mumbai have a strategic approach towards our client’s online marketing strategy.

There are a series of discussions to understand and get a feel of in-depth proucts or services.

The initial phase is to get a complete overview of the company’s history, journey, and the value proposition their products and services offer.

The omission by most digital marketing companies in Mumbai of not getting into the details of the company background, products, services, and other vital information may affect the performance of their digital marketing strategies.

Ok! So we have seen the importance, relevance, and need of the right digital marketing strategy for the success of your business!

Now, let us dive into the channels available for a successful digital marketing strategy!

Digital Marketing Channels as per Wikipedia:

  • Website
  • Search Engine Optimization
  • Search Engine Marketing
  • Blogging
  • Video Marketing
  • Mobile Marketing
  • Pay Per Click Ads
  • Email Marketing
  • and many more…
 
 
 
 
 

 The digital marketing firms in Mumbai will try to create a marketing strategy keeping in view the above-mentioned marketing channels.

As per statistics from the National Institute of Electronics and Information Technology

  1. Internet users in India – 69.6 crs 
  2. Social Media users in India – 37.6 crs 
  3. Users spend – 2.4 hours on social media 
  4. 33 cr users access social media through smartphones 

Even the Government of India is promoting digital marketing by encouraging new initiatives. 

For the creation of content for the digital marketing courses using an e-commerce site. 

From the above, it is clear the importance of digital marketing for any type and size of business.

Let’s understand how to strategically market your products and services with digital marketing channels:

1) Website

Websites have become the most essential digital marketing channel for your company presence, awareness, reach, and important corporate announcements.

The prime internet marketing strategy of any digital marketing agency in Mumbai is to have a mobile responsive and friendly website.

Today the target audiences are spending their major time on smartphone devices.

Website development has to be in line with mobile mobile-first approach!

2) Search Engine Optimization (SEO)

The role of SEO agencies in Mumbai is to get the best ranking of the right keywords for your website.

Search engine optimization is a real game change in online marketing strategy!

It can save you thousands of rupees of your marketing budget.

If it is done correctly and in a plan and executed strategically the rankings will get the right target audiences for your business.

  Search Engine Optimization gets your business to your target audiences.

3) E-commerce

E-commerce business is growing significantly today.

Almost every company that has tangible products prefers to have an online e-commerce store. With the help of new technologies and smartphone evolutions!

Selling online is more convenient than ever!

4) Social Media Marketing

What is Social Media needs no further introduction!

Almost every third person uses social media for personal or business reasons.

As your audiences prefer to connect via social media, it makes sense to promote your products and services via social media.

digital marketing firms in mumbaiWhat are the different types of digital marketing agencies in Mumbai?

As per their niche, given below are the major broad categories of digital marketing agencies in Mumbai:

  1. Full-Service Digital Marketing Agency
  2. Search Engine Optimization Agency
  3. Online Ads Agency
  4. Social Media Marketing Agency
  5. Website Designing Agency
  6. Email Marketing Agency
  7. Influencer Marketing Agency
  8. Mobile Application Marketing Agency
  9. Online Reputation Management Agency
  10. Content Marketing Agency
  11. Inbound Marketing Agency
 

Your next question should be!
Does my business need the services of a Digital Marketing Agency?
The answer is straightforward as follows:

  • Outsourcing your digital marketing activity will save a lot of time for you!
  • Secondly, you can focus on major aspects of your business
  • Due to the expertise and experience a digital marketing company brings in… the results are better and guaranteed
  • Finally you achieve a higher Return on Investments (ROI)

How to select the right digital marketing company?

Ok! So we have understood why your company should have the expert service of a digital marketing company!

Now, let us understand the criteria for selecting the ideal digital marketing firms in Mumbai:

  1. Transparency
  2. Experienced digital marketers
  3. Proven record of clients
  4. Testimonials for existing and past clients
  5. Stability of the digital marketing agency
  6. Timely reporting
  7. Adaptability to changes in company business goals
  8. Flexibility for real-time changes 
It should be noted that your digital marketing agency must have the right experts to handle your digital marketing projects.
You must verify the experience and background of the agency owners or their experts. 
As per Google India Blog, even Google is helping Indian businesses to achieve their digital goals.
 
 
With India taking a gander at a billion associated individuals soon, the country’s computerized venture is supported by the enormous steps it has taken in a short time frame by further developing access and minimal expense information for everybody across the length and broadness of the country.

The initiatives taken by Google are:

  • Manufacturing of Pixel smartphones in India
  • Promoting AI and local partnerships
  • Expanding the reach of formal credit in India
  • The advocation of Generative AI and many more

 

 

Conclusion

Digital marketing is essential for any business today. It is vital to have a right digital marketing agency in Mumbai as your partner.
As with ever growing competition, expert skills need to be hired for achieving business goals.