Google ads is one of the most prominent Pay Per Click platform. But some times new or even seasoned performance marketers may find it difficult to manage.
If you are new to google ads or a seasoned digital marketer then this blog post is for you!
Let us straight away come to the point!
Given below are top Google Ads Tips 2024 to manage your Google ads account efficiently:
- Improve your ad relevance, targeting, and messaging
- Keywords strategy
- Use the right extensions
- Location targeting
- Placement targeting
- Improve Quality Score
- Right Bidding Strategy
- Optimize ad-copy for Headlines, descriptions
- Frequency capping
- Ad rotations
I. Improve your ad relevance, targeting, and messaging
Understanding user intent or searchers intent is the prime most task of a digital marketer.
It all starts with the intent of a searcher. If your ad copy is offering the right products/services! then there are great chances of him clicking your ad copy.
Ad relevance is among the top quality score for a google ad copy.
As per Google blog post Ad relevance is all about How closely your ad matches the intent behind a user’s search.
Targeting Right Audiences
Audiences are the lifeline of any ads campaigns!
It may be any type of search engine ads platforms such as Google Ads, Bing Ads, Duckduckgo ads and more!
There is a lot of depth in your audiences targeting!
If this audience targeting strategy is right! Then half job is done!
If you are reaching your target audiences as planned then the chances of high Return on Ads spend (ROAS) is greater!
Audiences selection should be the core of any ads campaign strategy!
You have much higher control as far a Google ads is concerned!
Within Google ads campaign types such as Search, Display, Performance Max, Video ads and other ads formats.
A quite range of depth is given for targeting your audiences.
Now let us understand the benefits of Audiences segments:
- Reaching your niche target audiences
- Optimum utilization of campaign budget
- Higher Return on Investments (ROI)
- Reach with specific messages to your target customers
- Niche audience targeting will result in desired engagement
