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Table of Contents
Does my business need the services of a digital marketing agency in Mumbai?
What are the digital marketing channels?
How digital marketing can help grow my business?
How to generate quality leads with digital marekting?
What are the different types of digital marketing agencies in Mumbai?
8 tips for selecting the right digital marketing agency in Mumbai!
digital marketing agency in mumbai 2024
If you business is looking for digital marketing services in Mumbai, 2024 then this blog post is right place!
365 digital marketing is among the top 10 digital marketing firms in Mumbai offering quality digital marketing services.
Our experts have over 21 years of experience in digital marketing domain. We are also among the top lead generation agency in Mumbai.
In this blog post we will see:
- How digital marketing agency services is important for your business
- What is digital marketing?
- How digital marketing agency services can help you generate quality leads?
- How to select the services of a best digital marketing agency 2024 for your business!
- What are the different channels of digital marketing! and many more…
Digital marketing agency in Mumbai company profile_PDF download
Why Digital Marketing is important for my Business?
As there are quite high number of digital marketing agencies in Mumbai 2024!
Selecting the right partner for digital marketing services is not easy!
Secondly, in today’s digitalized world there is intense competition.
Almost all brands and companies have digital presence and are constantly working on their digital marketing efforts for generating leads and better customer services.
Your next question should be!
Does my business need the services of a Digital Marketing Agency?
The answer is straightforward as follows:
- Outsourcing your digital marketing activity will save a lot of time for you!
- Secondly, you can focus on major aspects of your business
- Due to the expertise and experience a digital marketing company brings in… the results are better and guaranteed
- Finally you achieve a higher Return on Investments (ROI)
What is Digital Marketing?
It is simply the promotion of your brand, products, and services online channels such as website, social media, advertisement campaigns, email marketing, content marketing, Mobile and many more.
First, let us have a look at some important statistics.
- The digital marketing industry is expected to grow at a compound annual growth rate of 13.6% for the next decade, growing from $366 billion in 2023 to a whopping $1.3 trillion by 2033.
The digital marketing firms in Mumbai will try to create a marketing strategy keeping in view the above-mentioned marketing channels.
As per statistics from the National Institute of Electronics and Information Technology:
- Internet users in India – 69.6 crs
- Social Media users in India – 37.6 crs
- Users spend – 2.4 hours on social media
- 33 cr users access social media through smartphones
Even the Government of India is promoting digital marketing by encouraging new initiatives.
For the creation of content for the digital marketing courses using an e-commerce site.
From the above, it is clear the importance of digital marketing for any type and size of business.
Let’s understand how to strategically market your products and services with digital marketing channels:
1) Website
Websites have become the most essential digital marketing channel for your company presence, awareness, reach, and important corporate announcements.
The prime internet marketing strategy of any digital marketing agency in Mumbai is to have a mobile responsive and friendly website.
Today the target audiences are spending their major time on smartphone devices.
Website development has to be in line with mobile mobile-first approach!
2) Search Engine Optimization (SEO)
The role of SEO agencies in Mumbai is to get the best ranking of the right keywords for your website.
Search engine optimization is a real game change in online marketing strategy!
It can save you thousands of rupees of your marketing budget.
If it is done correctly and in a plan and executed strategically the rankings will get the right target audiences for your business.
Search Engine Optimization gets your business to your target audiences.
3) E-commerce
E-commerce business is growing significantly today.
Almost every company that has tangible products prefers to have an online e-commerce store. With the help of new technologies and smartphone evolutions!
Selling online is more convenient than ever!
What is Social Media needs no further introduction!
Almost every third person uses social media for personal or business reasons.
As your audiences prefer to connect via social media, it makes sense to promote your products and services via social media.
If your company/business wants to generate quality leads or acquire new customers!
Email marketing is oldest form of digital marketing tool.
Almost all digital marketing agencies are deploying for lead generation services for their clients.
As per article published by the Forbes Advisor there are some vital statistics to know:
- There are 4.48 billion email users worldwide
- 81% of companies use email as part of their marketing strategy
- 64% of small businesses use email marketing
- One-third of marketers use email marketing
- Half of marketers say that email marketing is their most impactful channel
- The average open rate for an email marketing campaign is 36.5%
So from the above detailed statistics by the Forbes Advisor, it is clear how important email marketing strategy is for your business.
365 digital marketing has been offering quality email marketing services with experts over 21 years of experience.
Our email marketing experts ensure all the spam policies and guidelines laid down by search engines like Google, Bing, Yahoo and others.
This is the foremost reason why digital marketing companies will always suggest Email Marketing for lead generations, customer services, brand announcements and Public Relations (PR) services for your company.
6) Content Marketing
Content is king as per Google! Is you website or content is not offering the right information the searcher is looking for?
Your website will have a higher bounce rate. Hence providing the right content or quality content is vital.
The content needs to to be unique, original and give value or information the user is looking for!
The digital marketing agency in Mumbai should ensure the content marketing strategy is for the end users.
The content should not be curated only from search engines point of view.
An end user visiting our website must be shown the right, relevant and updated information.
Search engines such as Google and Bing have always given priority to quality content.
365 digital marketing has a pool of talented content writers. Our content curator write content for the target audiences and not merely for search engine ranking.
Given below are important statistics from Forbes India as per ther blog post:
- In 2024, the content marketing industry will grow to be worth an estimated $600 billion.
- 90% of marketers include content in their marketing strategies.
- 51% of content consumption comes from organic search.
- Content marketing increases lead generation according to 74% of companies.
- Most content marketers spend more than 10% of their marketing budget on content specifically.
- Over a third (36%) of businesses reported that 10% to 29% of their budget is given to content marketing.
365 Digital Marketing is a digital marketing agency in Mumbai with over 21 years of expertise in lead generation and various types of digital marketing services.
Today in the era of digitalization, it is very important for companies to stay ahead of the competition.
As a digital marketing agency in Mumbai, we bring along with us 25-plus years of experience in digital marketing.
How digital marketing can help grow my business:
- Generate quality leads
- Reach your target audiences
- Increase brand awareness
- More customer satisfaction
- Stay connected with your target audiences
- Overall brand reputation management
As quoted by Forbes on digital marketing:
Digital marketing accounts for 56% of total marketing spend and the industry as a whole is expected to reach over $786 billion by 2026.
The question often asked by my clients?
What are the advantage of digital marketing over traditional marketing.
Let us see this by an infographic:
Ok, So as per the above infographic it is pretty clear the advantages offered by digital marketing vs traditional marketing.
As an digital marketer the strategy will vary as per the goals of clients.
In some cases it may be ideal to have a blend of the digital and traditional marketing.
Another vital statistics from Hostinger India sourced from Market.us:
As per the statistics and data provided by market.us, the market size reached $366.1 billion. It is expected to grow at a CAGR i.e. compound annual Growth Rate of 13.5%.
In the year 2033, it is expected to reach $1310.30 billion.
So it is rightly advised to have a structured digital marketing presence for the survival and growth of your business.
With the vibrant services of 365 digital marketing – (a digital marketing agency in Mumbai), we help you to plan, strategize, implement, and measure your digital marketing plans.
We as a digital marketing company in Mumbai have a strategic approach towards our client’s online marketing strategy.
There are a series of discussions to understand and get a feel of in-depth proucts or services.
The initial phase is to get a complete overview of the company’s history, journey, and the value proposition their products and services offer.
The omission by most digital marketing companies in Mumbai of not getting into the details of the company background, products, services, and other vital information may affect the performance of their digital marketing strategies.
Ok! So we have seen the importance, relevance, and need of the right digital marketing strategy for the success of your business!
Now, let us dive into the channels available for a successful digital marketing strategy!
How to generate quality Leads with digital marketing?
Generating leads is the most challenging marketing activity for any business.
We are among the few digital marketing companies in Mumbai that offer a 360-degree approach.
With experts over 25 years of experience in digital marketing, we ensure the right strategy is planned and executed for your business.
In the era of Mobile mobile-first strategy, we apply different types of mobile marketing strategies for generating qualified leads.
Now let us understand the global scenario of our digital marketing industry:
As per reports from Hostinger India:
“The digital marketing industry is expected to grow at a compound annual growth rate of 13.6% for the next decade, growing from $366 billion in 2023 to a whopping $1.3 trillion by 2033. “
Is Digital Marketing better than Traditional Marketing!
Now, let us dive into the channels available for a successful digital marketing strategy!
Digital Marketing Channels as per Wikipedia:
- Website
- Search Engine Optimization
- Search Engine Marketing
- Blogging
- Video Marketing
- Mobile Marketing
- Pay Per Click Ads
- Email Marketing
- and many more…
What are the different types of digital marketing agencies in Mumbai?
As per their niche, given below are the major broad categories of digital marketing agencies in Mumbai:
- Full-Service Digital Marketing Agency
- Search Engine Optimization Agency
- Online Ads Agency
- Social Media Marketing Agency
- Website Designing Agency
- Email Marketing Agency
- Influencer Marketing Agency
- Mobile Application Marketing Agency
- Online Reputation Management Agency
- Content Marketing Agency
- Inbound Marketing Agency
How to choose the right digital marketing agency in Mumbai?
Ok! So we have understood why your company should have the expert service of a digital marketing company!
Full Fledge Digital Marketing Agency
A full fledge digital marketing agency offers all types of digital marketing services for your company goals.
Right from website development, seo services, social media management, ppc ads campaigns, content marketing, email marketing, online reputation management (ORM) and many more.
It is ideal to have a single digital marketing agency for all types of digital marketing requirements.
The full fledge digital marketing agency in Mumbai’s goal must be deliver the results the clients are looking for!
Reaching target audiences, awareness, lead generation, keeping advertising metrics such as CPA, Click and Impressions costs in check!
The role of digital marketing agency is to ensure that the digital marketing efforts are in align with company goals, budgets and revenue targets.
You may negotiate for a long term deal with them.
A single agency with multiple domain expertise will help accomplishing the digital marketing goals of your company.
The scope of services of a full fledge digital marketing agency are as follows:
- Website design, development & maintenance both static, dynamic and e-commerce solutions and Mobile friendly sites
- Getting ranking for your website with Search Engine Optimization
- Running PPC Ads campaigns over search engines and social media
- Content writing and marketing services
- Email marketing
- Brand management with Online Reputation Management services (ORM)
- Managing your brands over E commerce platforms such as Flipkart, Amazon, Meesho, Nykaa and many more
Search Engine Optimization Agency
We also have dedicated Search Engine Optimization agencies. These agencies specialize in one aspect of digital marketing services.
As we all know SEO is a long term strategy!
Investing your time and money in SEO can be rewarding for your business.
But one has be very selective when hiring the services of an Search Engine Optimization agency.
Understanding the importance of SEO, even Google has officially launched a help for seo professionals through its official blog called Submit a question idea for Google SEO Office Hours
Long term SEO benefits from hiring of Digital marketing agency:
- Quality content
- Wider audience reach and targeting
- Regular growth in ranking in search engine result pages
- Cost effective in long term contracts with digital marketing agency in Mumbai
- Lesser expensive as compared to Search Engine Marketing
- Better long term Return On investments
Online Ads Agency
Online ads digital marketing agency! Popularly called as PPC agency!
Online ads agency specializes in running ads campaigns over search engines such as Google, Microsoft Bing, Yahoo or any programmatic ad platforms.
Their main expertise is to get the best possible ROI (Return on Investments) of clients ads campaigns.
They are experts in any ads platforms one asks for!
Social Media Marketing Agency
If your target audiences are spending their time on social media?
Then services of social media marketing agency is for you!
These type of digital marketing agencies in Mumbai are specializing in targeting audiences through social media.
As per Datareportal.com statistics report:
A detailed analysis by team a Kapios, there 5.17 billion social media users in the world at the start of July 2024.
Website Designing Digital Marketing Agency
If you are looking for a digital marketing agency that is only specialized in creating websites! Then these are the ones!
There are digital marketing agencies that are only specializing in a static website, dynamic website, e-commerce websites.
But one has to be careful while hiring the services of such digital marketing agencies!
As they might be good at getting a good User Interface (UI) or a Responsive Website Design!
But may be not fully optimized from SEO i.e. Search Engine Optimization Point of view.
Email Digital Marketing Agency
If you are looking for generating leads through email!
Promoting offers, products, services or enhance your brand building!
Then an Email marketing digital marketing agency is the right one for you!
Email are still effective today!
Although due to high spam and lower opening rate!
But it is still a trustable digital marketing strategy. Email are the right options to convey your messages to your target audiences.
This point can be straight away proved by Fores.com report:
You can send detailed messages to your target audiences
- The average click-through rate of an email marketing campaign is 1.4%
- You can send detailed messages to your target audiences
- Rich media such as images and video can be added
- Right call to action can be inititated with email marketing campaigns
Influencer Digital Marketing Agency
Today in the era of social media, influencers are playing an important role.
We have specialized Influencer Digital Marketing Agencies who are offering professional services.
The role of such type of digital marketing agencies is to offer customized services to their clients.
In this highly competitive markets brands are exploring all possible options for lead generation, customer retention and remarketing of their products and services.
As per the The State of Influencer Marketing 2024: Benchmark Report some highlights of the report are as below:
- More than 3000 marketing agencies, brands, and other relevant professionals regarding the current state of influencer marketing
- The Influencer Marketing Industry is set to grow to approximately $24 Billion by the end of 2024
- 75% admit to having increased the amount of content they produce and share
- Over half of brands who work with influencers run ecommerce stores
- Most celebrities have more than 1 million followers
- Nearly 1/4 of respondents intend to spend more than 40% of their entire marketing budget on influencer campaigns
Mobile Digital Marketing Agency
If you are clear with your target audiences are on mobile devices then Mobile digital marketing agency is the right choice for you!
Needless to explain the role and importance of mobile devices in todays digital era!
Mobiles are dominating the digital marketing platforms.
Mobile digital marketing agencies specializes in marketing of products and services on small devices.
What are the the channels of mobile marketing?
Mobile marketing strategy from digital marketing agency includes designing, planning, and execution of given below channels:
- SMS
- MMS
- Push Notifications
- Social Media Platforms
- Website Blog
As per statistics and reports from Comscore, the desktop still plays an important role in the sales funnel!
Mobile phones are a major factor in buying decisions in the evening!
The implications of the above statistics are clear! If your digital marketing agency cannot have an effective mobile marketing strategy for smartphone devices, you are losing valuable leads.
Now, let us understand the 8 Tips for selecting the right digital marketing firms in Mumbai:
- Transparency
- Experienced digital marketers
- Proven record of clients
- Testimonials for existing and past clients
- Stability of the digital marketing agency
- Timely reporting
- Adaptability to changes in company business goals
- Flexibility for real-time changes
It should be noted that your digital marketing agency must have the right experts to handle your digital marketing projects.
You must verify the experience and background of the agency owners or their experts.
As per Google India Blog, even Google is helping Indian businesses to achieve their digital goals.
Ok, the above points we have seen from the perspective of selecting a right digital marketing agency!
Now let us check how do I find a right digital marketer?
The major quality that should be seen while choosing a right digital marketer for your project is experience!
Yes, experienced experts in digital marketing domain!
The rule is simple, the more number of projects digital marketer has delivered! The more expertise he has!
As per the blog post from Sanjay Gupta, Country Head, and Vice President, of Google India
With India taking a gander at a billion associated individuals soon, the country’s computerized venture is supported by the enormous steps it has taken in a short time frame by further developing access and minimal expense information for everybody across the length and broadness of the country.
The initiatives taken by Google are:
- Manufacturing of Pixel smartphones in India
- Promoting AI and local partnerships
- Expanding the reach of formal credit in India
- The advocation of Generative AI and many more
Conclusion
Digital marketing is essential for any business today. It is vital to have a right digital marketing agency in Mumbai as your partner.
As with ever growing competition, expert skills need to be hired for achieving business goals.
The range and scope of digital marketing services depends on the business goals both short term and long term.
It is always wise to have and experienced digital marketing expert to plan, manage and execute your digital marketing goals/campaigns.
