If you business is looking for digital marketing services in Mumbai, 2024 then this blog post is right place!
365 digital marketing is among the top 10 digital marketing firms in Mumbai offering quality digital marketing services.
Our experts have over 21 years of experience in digital marketing domain. We are also among the top lead generation agency in Mumbai.
As per a report from Statista, The Indian digital advertising industry experienced remarkable growth in 2023, surpassing 400 billion Indian rupees in market size. This significant surge marks a substantial leap from the industry’s size in 2016, demonstrating a consistent upward trajectory.
Fueled by the rapid expansion of the digital media landscape in India, the digital advertising market was poised for further growth, projected to exceed half a trillion Indian rupees by 2024. This forecast reflects the strong and sustained growth trend observed in recent years.
In this blog post we will see:
How digital marketing agency services is important for your business
What is digital marketing?
How digital marketing agency services can help you generate quality leads?
How to select the services of a best digital marketing agency 2024 for your business!
What are the different channels of digital marketing! and many more…
Digital marketing agency in Mumbai company profile_PDF download
Why Digital Marketing is important for my Business?
As there are quite high number of digital marketing agencies in Mumbai 2024!
Selecting the right partner for digital marketing services is not easy!
Secondly, in today’s digitalized world there is intense competition.
Almost all brands and companies have digital presence and are constantly working on their digital marketing efforts for generating leads and better customer services.
Your next question should be! Does my business need the services of a Digital Marketing Agency? The answer is straightforward as follows:
Outsourcing your digital marketing activity will save a lot of time for you!
Secondly, you can focus on major aspects of your business
Due to the expertise and experience a digital marketing company brings in… the results are better and guaranteed
Finally you achieve a higher Return on Investments (ROI)
What is Digital Marketing?
It is simply the promotion of your brand, products, and services online channels such as website, social media, advertisement campaigns, email marketing, content marketing, Mobile and many more.
First, let us have a look at some important statistics.
The digital marketing industry is expected to grow at a compound annual growth rate of 13.6% for the next decade, growing from $366 billion in 2023 to a whopping $1.3 trillion by 2033.
The digital marketing firms in Mumbai will try to create a marketing strategy keeping in view the above-mentioned marketing channels.
E-commerce business is growing significantly today.
Almost every company that has tangible products prefers to have an online e-commerce store. With the help of new technologies and smartphone evolutions!
Email marketing is oldest form of digital marketing tool.
Almost all digital marketing agencies are deploying for lead generation services for their clients.
Know how digital marketing company in mumbai can help you with email marketing services
As per article published by the Forbes Advisor there are some vital statistics to know:
There are 4.48 billion email users worldwide
81% of companies use email as part of their marketing strategy
64% of small businesses use email marketing
One-third of marketers use email marketing
Half of marketers say that email marketing is their most impactful channel
The average open rate for an email marketing campaign is 36.5%
So from the above detailed statistics by the Forbes Advisor, it is clear how important email marketing strategy is for your business.
365 digital marketing has been offering quality email marketing services with experts over 21 years of experience.
Our email marketing experts ensure all the spam policies and guidelines laid down by search engines like Google, Bing, Yahoo and others.
This is the foremost reason why digital marketing companies will always suggest Email Marketing for lead generations, customer services, brand announcements and Public Relations (PR) services for your company.
6) Content Marketing
Content is king as per Google! Is you website or content is not offering the right information the searcher is looking for?
Your website will have a higher bounce rate. Hence providing the right content or quality content is vital.
The content needs to to be unique, original and give value or information the user is looking for!
The digital marketing agency in Mumbai should ensure the content marketing strategy is for the end users.
The content should not be curated only from search engines point of view.
An end user visiting our website must be shown the right, relevant and updated information.
Search engines such as Google and Bing have always given priority to quality content.
365 digital marketing has a pool of talented content writers. Our content curator write content for the target audiences and not merely for search engine ranking.
Given below are important statistics from Forbes India as per ther blog post:
In 2024, the content marketing industry will grow to be worth an estimated $600 billion.
90% of marketers include content in their marketing strategies.
51% of content consumption comes from organic search.
Content marketing increases lead generation according to 74% of companies.
Most content marketers spend more than 10% of their marketing budget on content specifically.
Over a third (36%) of businesses reported that 10% to 29% of their budget is given to content marketing.
https://datawrapper.dwcdn.net/YHQAa/31
Statistics Credit Source: Content Marketing Statistics from Forbes Advisor
365 Digital Marketing is a digital marketing agency in Mumbai with over 21 years of expertise in lead generation and various types of digital marketing services.
Today in the era of digitalization, it is very important for companies to stay ahead of the competition.
As a digital marketing agency in Mumbai, we bring along with us 25-plus years of experience in digital marketing.
Digital marketing accounts for 56% of total marketing spend and the industry as a whole is expected to reach over $786 billion by 2026.
The question often asked by my clients?
What are the advantage of digital marketing over traditional marketing.
Let us see this by an infographic:
Ok, So as per the above infographic it is pretty clear the advantages offered by digital marketing vs traditional marketing.
As an digital marketer the strategy will vary as per the goals of clients.
In some cases it may be ideal to have a blend of the digital and traditional marketing.
Another vital statistics from Hostinger India sourced from Market.us:
As per the statistics and data provided by market.us, the market size reached $366.1 billion. It is expected to grow at a CAGR i.e. compound annual Growth Rate of 13.5%.
In the year 2033, it is expected to reach $1310.30 billion.
So it is rightly advised to have a structured digital marketing presence for the survival and growth of your business.
With the vibrant services of 365 digital marketing – (a digital marketing agency in Mumbai), we help you to plan, strategize, implement, and measure your digital marketing plans.
We as a digital marketing company in Mumbai have a strategic approach towards our client’s online marketing strategy.
There are a series of discussions to understand and get a feel of in-depth proucts or services.
The initial phase is to get a complete overview of the company’s history, journey, and the value proposition their products and services offer.
The omission by most digital marketing companies in Mumbai of not getting into the details of the company background, products, services, and other vital information may affect the performance of their digital marketing strategies.
Ok! So we have seen the importance, relevance, and need of the right digital marketing strategy for the success of your business!
Now, let us dive into the channels available for a successful digital marketing strategy!
How to generate quality Leads with digital marketing?
Generating leads is the most challenging marketing activity for any business.
We are among the few digital marketing companies in Mumbai that offer a 360-degree approach.
With experts over 25 years of experience in digital marketing, we ensure the right strategy is planned and executed for your business.
“The digital marketing industry is expected to grow at a compound annual growth rate of 13.6% for the next decade, growing from $366 billion in 2023 to a whopping $1.3 trillion by 2033. “
Is Digital Marketing better than Traditional Marketing!
Now, let us dive into the channels available for a successful digital marketing strategy!
Digital Marketing Channels as per Wikipedia:
Website
Search Engine Optimization
Search Engine Marketing
Blogging
Video Marketing
Mobile Marketing
Pay Per Click Ads
Email Marketing
and many more…
What are the different types of digital marketing agencies in Mumbai?
As per their niche, given below are the major broad categories of digital marketing agencies in Mumbai:
Full-Service Digital Marketing Agency
Search Engine Optimization Agency
Online Ads Agency
Social Media Marketing Agency
Website Designing Agency
Email Marketing Agency
Influencer Marketing Agency
Mobile Application Marketing Agency
Online Reputation Management Agency
Content Marketing Agency
Inbound Marketing Agency
differenct types of digital marketing agencies infographics mumbai
How to choose the right digital marketing agency in Mumbai?
Ok! So we have understood why your company should have the expert service of a digital marketing company!
Full Fledge Digital Marketing Agency
A full fledge digital marketing agency offers all types of digital marketing services for your company goals.
Right from website development, seo services, social media management, ppc ads campaigns, content marketing, email marketing, online reputation management (ORM) and many more.
It is ideal to have a single digital marketing agency for all types of digital marketing requirements.
The full fledge digital marketing agency in Mumbai’s goal must be deliver the results the clients are looking for!
Reaching target audiences, awareness, lead generation, keeping advertising metrics such as CPA, Click and Impressions costs in check!
The role of digital marketing agency is to ensure that the digital marketing efforts are in align with company goals, budgets and revenue targets.
You may negotiate for a long term deal with them.
A single agency with multiple domain expertise will help accomplishing the digital marketing goals of your company.
The scope of services of a full fledge digital marketing agency are as follows:
Website design, development & maintenance both static, dynamic and e-commerce solutions and Mobile friendly sites
Getting ranking for your website with Search Engine Optimization
Running PPC Ads campaigns over search engines and social media
Content writing and marketing services
Email marketing
Brand management with Online Reputation Management services (ORM)
Managing your brands over E commerce platforms such as Flipkart, Amazon, Meesho, Nykaa and many more
Search Engine Optimization Agency
We also have dedicated Search Engine Optimization agencies. These agencies specialize in one aspect of digital marketing services.
As we all know SEO is a long term strategy!
Investing your time and money in SEO can be rewarding for your business.
Understanding the importance of SEO, even Google has officially launched a help for seo professionals through its official blog called Submit a question idea for Google SEO Office Hours
Search Engine Optimization Agency
Long term SEO benefits from hiring of Digital marketing agency:
Quality content
Wider audience reach and targeting
Regular growth in ranking in search engine result pages
Cost effective in long term contracts with digital marketing agency in Mumbai
Lesser expensive as compared to Search Engine Marketing
Better long term Return On investments
Online Ads Agency
Online ads digital marketing agency! Popularly called as PPC agency!
You can send detailed messages to your target audiences
The average click-through rate of an email marketing campaign is 1.4%
You can send detailed messages to your target audiences
Rich media such as images and video can be added
Right call to action can be inititated with email marketing campaigns
Influencer Digital Marketing Agency
Today in the era of social media, influencers are playing an important role.
We have specialized Influencer Digital Marketing Agencies who are offering professional services.
The role of such type of digital marketing agencies is to offer customized services to their clients.
In this highly competitive markets brands are exploring all possible options for lead generation, customer retention and remarketing of their products and services.
More than 3000 marketing agencies, brands, and other relevant professionals regarding the current state of influencer marketing
The Influencer Marketing Industry is set to grow to approximately $24 Billion by the end of 2024
75% admit to having increased the amount of content they produce and share
Over half of brands who work with influencers run ecommerce stores
Most celebrities have more than 1 million followers
Nearly 1/4 of respondents intend to spend more than 40% of their entire marketing budget on influencer campaigns
Mobile Digital Marketing Agency
If you are clear with your target audiences are on mobile devices then Mobile digital marketing agency is the right choice for you!
Needless to explain the role and importance of mobile devices in todays digital era!
Mobiles are dominating the digital marketing platforms.
Mobile digital marketing agencies specializes in marketing of products and services on small devices.
What are the the channels of mobile marketing?
Mobile marketing strategy from digital marketing agency includes designing, planning, and execution of given below channels:
SMS
MMS
Push Notifications
Social Media Platforms
Website Blog
As per statistics and reports from Comscore, the desktop still plays an important role in the sales funnel!
Mobile phones are a major factor in buying decisions in the evening!
The implications of the above statistics are clear! If your digital marketing agency cannot have an effective mobile marketing strategy for smartphone devices, you are losing valuable leads.
Now, let us understand the 8 Tips for selecting the right digital marketing firms in Mumbai:
Transparency
Experienced digital marketers
Proven record of clients
Testimonials for existing and past clients
Stability of the digital marketing agency
Timely reporting
Adaptability to changes in company business goals
Flexibility for real-time changes
It should be noted that your digital marketing agency must have the right experts to handle your digital marketing projects. You must verify the experience and background of the agency owners or their experts. As per Google India Blog, even Google is helping Indian businesses to achieve their digital goals.
Ok, the above points we have seen from the perspective of selecting a right digital marketing agency!
Now let us check how do I find a right digital marketer?
The major quality that should be seen while choosing a right digital marketer for your project is experience!
The rule is simple, the more number of projects digital marketer has delivered! The more expertise he has!
As per the blog post from Sanjay Gupta, Country Head, and Vice President, of Google India With India taking a gander at a billion associated individuals soon, the country’s computerized venture is supported by the enormous steps it has taken in a short time frame by further developing access and minimal expense information for everybody across the length and broadness of the country.
The initiatives taken by Google are:
Manufacturing of Pixel smartphones in India
Promoting AI and local partnerships
Expanding the reach of formal credit in India
The advocation of Generative AI and many more
Conclusion
Digital marketing is essential for any business today. It is vital to have a right digital marketing agency in Mumbai as your partner. As with ever growing competition, expert skills need to be hired for achieving business goals.
The range and scope of digital marketing services depends on the business goals both short term and long term.
It is always wise to have and experienced digital marketing expert to plan, manage and execute your digital marketing goals/campaigns.
Prashaant KD, Founder & Principal Consultant, brings 20+ years of experience (agency and in-house), extensive knowledge of search engines from optimizing websites during his career, and a laser focus on increasing revenue for his clients. Prashaant KD is also an accomplished blogger who has contributed to a multitude of authoritative blogs on the topics of SEO, Social Media Inbound Marketing and E-commerce
He has experience leading internal teams and training staff on Sales & Marketing, Content Writing and SEO best practices in order to help companies realize their full website traffic and revenue potential.
